Colgate To Purchase Brand With New CBD Line
Oral hygiene powerhouse Colgate Palmolive joins the ranks of large U.S. companies joining the hemp and CBD market, with one of its soon-to-be brands introducing a line of cannabidiol-containing toothpastes, mouthwash and lip balms.
Hello Products, a New Jersey-based oral care company, launched their CBD range of seven products earlier this week, CosmeticsDesign announced.
In January Colgate reached a deal to purchase the “naturally friendly” name, noting its “strong appeal among younger consumers and across broad segments.”
Hello Products was created in 2012 by Craig Dubitsky, and has products in more than 44,000 U.S. retail outlets.
CBD collection of the business is made up of three toothpastes, two mouthwashes, and two lip balms.
Both include broad spectrum hemp oil and hemp extract from hemp cultivated by affiliate farmers located in the U.S. and were sold in 1,190 Ulta Beauty stores beginning Feb. 1, the company said in a statement.
The purchase of Hello Products was a stock & cash transaction and was expected to close by February 2020 at the latest, Colgate said.
Hemp Industry Daily. (2020). Colgate to acquire brand with new CBD line of toothpaste, mouthwash. [online] Available at: https://hempindustrydaily.com/colgate-to-aquire-brand-with-new-cbd-line-of-toothpaste-mouthwash/ [Accessed 23 Feb. 2020].